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Email King

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Best email marketing apps for Shopify

For a Shopify store the integration is the product. Anything can send a newsletter; what earns its fee is cart recovery, browse abandonment, post-purchase flows and product blocks that pull live catalogue data without you touching HTML.

The gap between a purpose-built Shopify tool and a general provider with a Shopify connector is wider than the feature tables suggest. This page weights the depth of that integration above almost everything else, then ranks on price.

What we weighted

Stated up front so you can disagree with the criteria rather than only with the conclusion.
  • Depth of the Shopify integration, not merely its existence
  • Cart and browse abandonment flows available out of the box
  • Product pickers and live catalogue data in the editor
  • Whether SMS sits on the same automation canvas as email
  • Revenue attribution reporting per flow

Ranked by cost

A 5,000-contact store mailing four campaigns a month plus flows. Ecommerce and automation are both required, because a Shopify store without either is just a newsletter.

Cost calculator

Contacts you actually hold, after bounces.

Campaigns plus automated sends. This is what breaks plans.

Billing
Features you need

Ticking a box removes every plan that does not include it. Leave them all clear to see the full field.

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Cheapest

Sender

Standard

£28.79/mo

Lowest effective monthly cost of every plan that meets your requirements.

Visit Sender

Best value

Brevo

Standard

£47/mo

Of the plans costing up to 2x the cheapest paid option, the one with the highest capability score.

Visit Brevo

Best automation

ActiveCampaign

Plus

£123/mo

Highest automation score among plans that actually include automation on that tier.

Visit ActiveCampaign
  • 1Sender

    Standard

    £28.79
    ≈ £28.79/mo
    Cheapest
    Monthly
    £28.79
    Annual (per mo)
    Same
    Subscribers
    5,000
    Emails/mo
    60,000
    AutomationLanding pagesEcommerceSMSForms

    3 role-based seats. Send allowance is 12x the subscriber band up to 50,000; above that Sender quotes the allowances shown per band, which step up in blocks.

    Visit SenderRead more
    Verified8 September 2026source
  • $48
    ≈ £35.40/mo
    Monthly
    $48
    Annual (per mo)
    $38
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited email sends on every band. SMTP server and transactional emails included.

    Visit MoosendRead more
    Verified8 September 2026source
  • 3MailerLite

    Comfort

    $49
    ≈ £36.13/mo
    Monthly
    $49
    Annual (per mo)
    $44.10
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesEcommerceForms

    50 automations, 10 landing pages, 10 signup forms, 3 user seats. Send allowance is 10x your subscriber band.

    Visit MailerLiteRead more
    Verified8 September 2026source
  • 4Brevo

    Standard

    £47
    ≈ £47/mo
    Best value
    Monthly
    £47
    Annual (per mo)
    £42.67
    Subscribers
    Unlimited
    Emails/mo
    20,000
    AutomationLanding pagesEcommerceSMSFormsCRM

    Unlimited automated workflows, A/B testing, web and event tracking, send-time optimisation, 1 landing page. No Brevo logo.

    Visit BrevoRead more
    Verified8 September 2026source
  • 5Kit

    Creator

    $75
    ≈ £55.31/mo
    Monthly
    $75
    Annual (per mo)
    $74.17
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited sends. Visual automation builder, email sequences and third-party integrations included.

    Visit KitRead more
    Verified8 September 2026source
  • 6Omnisend

    Standard

    $81
    ≈ £59.73/mo
    Monthly
    $81
    Annual (per mo)
    Same
    Subscribers
    5,000
    Emails/mo
    60,000
    AutomationEcommerceForms

    Send allowance is 12x your contact band. Unlimited web push.

    Visit OmnisendRead more
    Verified8 September 2026source
  • 7Drip

    Drip

    $89
    ≈ £65.63/mo
    Monthly
    $89
    Annual (per mo)
    Same
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationEcommerceSMSForms

    Every feature is included on every band. Unlimited sending up to 30,000 contacts; above that the allowance is 12 sends per contact. Up to 50 workflows.

    Visit DripRead more
    Verified8 September 2026source
  • 8AWeber

    Plus

    $90
    ≈ £66.37/mo
    Monthly
    $90
    Annual (per mo)
    $75
    Subscribers
    5,000
    Emails/mo
    60,000
    AutomationLanding pagesEcommerceForms

    Unlimited lists, landing pages, automations and users. Advanced analytics.

    Visit AWeberRead more
    Verified8 September 2026source
  • 9GetResponse

    Marketer

    £69
    ≈ £69/mo
    Monthly
    £69
    Annual (per mo)
    £56.58
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited automation workflows, advanced segmentation, ecommerce tools and abandoned cart recovery.

    Visit GetResponseRead more
    Verified8 September 2026source
  • £123
    ≈ £123/mo
    Best automation
    Monthly
    £123
    Annual (per mo)
    £123
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesEcommerceSMSFormsCRM

    Send allowance is 10x your contact band. 1 user. Standard segmentation, unlimited automation actions, landing pages.

    Visit ActiveCampaignRead more
    Verified8 September 2026source
  • 11HubSpot

    Marketing Hub Professional

    $1040
    ≈ £766.90/mo
    Monthly
    $1040
    Annual (per mo)
    $950
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesEcommerceFormsCRM

    Full marketing automation, campaign reporting and custom objects.

    Visit HubSpotRead more
    Needs review8 September 2026source

Ranked by the effective monthly cost on your chosen billing cycle, converted to pounds where a provider quotes in another currency. Only the cheapest qualifying plan per provider is shown. Prices are the provider’s own published rate. Always confirm before buying.

Ruled out, and why

These providers have no plan that fits. Relaxing one requirement may bring them back.

Our shortlist

Who we would actually look at first for this use case. This is an editorial judgement and it is deliberately separate from the price ranking above, where the two disagree, both are shown.

  1. 1.Omnisend

    #6 on price for this preset

    The most complete Shopify integration here, with email, SMS and web push on one flow canvas and prebuilt store automations.

    Read the full reviewVisit Omnisend

  2. 2.Drip

    #7 on price for this preset

    Better behavioural segmentation on store data than Omnisend, at a higher entry price and with no free tier.

    Read the full reviewVisit Drip

  3. 3.Brevo

    #4 on price for this preset

    The cheap option once your contact list is large relative to how often you mail it.

    Read the full reviewVisit Brevo

  4. 4.ActiveCampaign

    #10 on price for this preset

    Choose this when the store is one part of a wider funnel and you need the CRM alongside it.

    Read the full reviewVisit ActiveCampaign

Who this page is not for

Stores under a few hundred orders a month rarely recover the cost of a dedicated ecommerce tool. A general provider with a Shopify connector is usually the better first step.

Other use cases

Open this preset in the full calculator →

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.