What this page deliberately is not
Worth a look
- GetResponse18% off with annual billing
GetResponse annual billing discount
GetResponse discounts annual billing by 18%, which is the largest standing annual discount of the twelve providers we track. On the Marketer plan at 10,000 contacts that is the difference between £89 and £72.98 a month. There is no code. The discount applies when you select yearly billing at signup.
No code needed · Checked 8 September 2026
- Moosend20% off with annual billing
Moosend annual and bi-annual billing discounts
Moosend takes 20% off for annual billing and 15% for bi-annual, applied at checkout with no code. Since Moosend does not cap sending on any plan, the annual rate makes it one of the cheapest ways to mail a list frequently. A 30-day trial for up to 1,000 contacts runs first.
No code needed · Checked 8 September 2026
- EmailOctopus20% lifetime discount for nonprofits
EmailOctopus nonprofit discount
EmailOctopus publishes a 20% lifetime discount for registered nonprofits, stacking on top of a paid tier that is already among the cheapest we track. Applied by contacting them with proof of registered status rather than through a code at checkout. UK charities also get UK invoicing, which simplifies procurement.
No code needed · Checked 8 September 2026
- KitFree for up to 10,000 subscribers
Kit free plan up to 10,000 subscribers
Not a discount but worth listing here: Kit’s free tier carries 10,000 subscribers with unlimited sending, unlimited landing pages and forms, and the ability to sell digital products. It is the largest permanently free allowance of any provider we track. Visual automations require a paid plan.
No code needed · Checked 8 September 2026
Other standing discounts
| Provider | Discount | Detail | Checked |
|---|---|---|---|
| EmailOctopus | 10% off with annual billing | EmailOctopus reduces the Pro plan by roughly 10% when billed yearly. Small in percentage terms, but it applies to a base that is already among the lowest here, and it stacks with the nonprofit discount. | 8 September 2026 |
| MailerLite | 10% off with annual billing | MailerLite takes 10% off both the Comfort and Power plans when billed yearly, applied automatically when you choose annual at signup. Worth confirming against the monthly rate in the calculator above before committing. At smaller bands the absolute saving is a few pounds a month. | 8 September 2026 |
| Sender | 20% off with annual billing | Sender discounts annual billing on both Standard and Professional. Sender also runs periodic promotional rates advertised directly on its pricing page; those are time-limited and change often, so check the live page rather than relying on a figure quoted anywhere else, including here. | 8 September 2026 |
| AWeber | Up to 33% off with annual billing | AWeber publishes both monthly and annual rates for every subscriber band, so the saving is verifiable rather than estimated. On the Plus plan at 500 subscribers it is the largest proportional discount in its table: $30 a month against $20 when billed yearly. | 8 September 2026 |
Before you take an annual discount
A 10–20% annual saving is real money, and it is also a twelve-month commitment to a platform you may not have used in anger yet. Migrating a list, rebuilding automations and re-authenticating a sending domain is a week of work, so the cost of picking wrong is considerably higher than the discount.
Our suggestion: run monthly for two or three billing cycles, send real campaigns, then take the annual rate once you are confident. The discount will still be there.
And check the arithmetic rather than the percentage: a 20% saving on an expensive plan can still cost more than full price on a cheaper one that does everything you need. The calculator shows both the monthly and the annual effective price for every plan side by side.
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