Paid from
£9/mo
Free plan
2,500 subs
Founded
2014
Based in
United Kingdom
Scores
Automation
5.5/10Time-based and trigger-based sequences with tag and list conditions. Good for onboarding series and simple drips; there are no branching ecommerce workflows, no cart recovery and no scoring.
Ease of use
8.5/10Small feature surface makes it fast to learn: most people send a first campaign within an hour. The editor is competent rather than delightful, and the reporting is basic.
Deliverability
7.5/10Sends over its own infrastructure with SPF, DKIM and custom domain support. Historically built on Amazon SES and retains that operational lineage. No dedicated IP option, which matters at high volume. Score reflects infrastructure and authentication support, not a measured inbox rate.
Support
6.5/10Email support only, business hours, UK time. Genuinely helpful when you reach them, but there is no chat or phone escalation and the free tier is documentation-first.
Full pricing
StarterFree
Verified8 September 2026source- Marketing automation: not includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: not includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: not includedCRM
EmailOctopus branding on emails, 1 landing page, 1 form, 1 user, reports kept 30 days
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 2,500 | 10,000 | £0 | £0 |
Pro
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: not includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: not includedCRM
Unlimited landing pages, forms and users. Reports kept indefinitely. Send allowance is 10x your subscriber band, with a 10,000-email floor.
20% lifetime discount available to registered nonprofits.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 500 | 10,000 | £9 | £8−11% |
| 1,000 | 10,000 | £11.20 | £10−11% |
| 2,500 | 25,000 | £16 | £14−13% |
| 5,000 | 50,000 | £24.50 | £22−10% |
| 7,500 | 75,000 | £31.50 | £28−11% |
| 10,000 | 100,000 | £36 | £32−11% |
| 15,000 | 150,000 | £49 | £44−10% |
| 20,000 | 200,000 | £62.50 | £56−10% |
| 25,000 | 250,000 | £76 | £68−11% |
| 30,000 | 300,000 | £89 | £80−10% |
| 35,000 | 350,000 | £103 | £92−11% |
| 40,000 | 400,000 | £116 | £104−10% |
| 45,000 | 450,000 | £129 | £116−10% |
| 50,000 | 500,000 | £143 | £128−10% |
Strengths and weaknesses
What it does well
- Free plan carries 2,500 subscribers and 10,000 emails a month
- Lowest-priced contact-based plan we track from 5,000 to 50,000 subscribers
- UK-based, which simplifies invoicing and data questions for UK buyers
- 20% lifetime discount for registered nonprofits
Where it falls short
- No ecommerce features, cart recovery or SMS at all
- No CRM, no pipelines, no sales features
- Free plan puts EmailOctopus branding on every email
- Email-only support with no chat or phone escalation
Integrations and support
Notable integrations
- WordPress
- Zapier
- Shopify
- Make
- Carrd
- Ghost
Support channels
- community
Email support only, business hours, UK time. Genuinely helpful when you reach them, but there is no chat or phone escalation and the free tier is documentation-first.
Current offers
EmailOctopus nonprofit discount
20% lifetime discount for nonprofitsEmailOctopus publishes a 20% lifetime discount for registered nonprofits, stacking on top of a paid tier that is already among the cheapest we track. Applied by contacting them with proof of registered status rather than through a code at checkout. UK charities also get UK invoicing, which simplifies procurement.
Checked 8 September 2026
EmailOctopus annual billing discount
10% off with annual billingEmailOctopus reduces the Pro plan by roughly 10% when billed yearly. Small in percentage terms, but it applies to a base that is already among the lowest here, and it stacks with the nonprofit discount.
Checked 8 September 2026
Where EmailOctopus is a good fit
EmailOctopus compared
Affiliate disclosure