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Best email marketing platforms for ecommerce

Ecommerce email is judged on revenue per recipient, not open rate, and the features that move that number are narrow: abandoned cart, browse abandonment, post-purchase sequences, winback, and segmentation on what people actually bought.

This page compares platforms on whether those flows work against your store data out of the box, and on what they cost once your contact list is the size a working store produces.

What we weighted

Stated up front so you can disagree with the criteria rather than only with the conclusion.
  • Abandoned cart and browse abandonment as prebuilt flows
  • Segmentation on purchase history and lifetime value
  • Product recommendation blocks driven by catalogue data
  • Platform coverage beyond Shopify: WooCommerce, BigCommerce and Magento
  • Cost per contact at 10,000 and above, where store lists end up

Ranked by cost

10,000 contacts mailed four times a month, requiring automation, ecommerce features and cart recovery, the point at which a store is generating enough email revenue to justify a specialist tool.

Cost calculator

Contacts you actually hold, after bounces.

Campaigns plus automated sends. This is what breaks plans.

Billing
Features you need

Ticking a box removes every plan that does not include it. Leave them all clear to see the full field.

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Cheapest

Moosend

Pro

$70/mo

≈ £51.62/mo

Lowest effective monthly cost of every plan that meets your requirements.

Visit Moosend

Best value

Brevo

Standard

£53.42/mo

Of the plans costing up to 2x the cheapest paid option, the one with the highest capability score.

Visit Brevo

Best automation

ActiveCampaign

Plus

£161/mo

Highest automation score among plans that actually include automation on that tier.

Visit ActiveCampaign
  • $70
    ≈ £51.62/mo
    Cheapest
    Monthly
    $88
    Annual (per mo)
    $70
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited email sends on every band. SMTP server and transactional emails included.

    Visit MoosendRead more
    Verified8 September 2026source
  • 2Brevo

    Standard

    £53.42
    ≈ £53.42/mo
    Best value
    Monthly
    £59
    Annual (per mo)
    £53.42
    Subscribers
    Unlimited
    Emails/mo
    40,000
    AutomationLanding pagesEcommerceSMSFormsCRM

    Unlimited automated workflows, A/B testing, web and event tracking, send-time optimisation, 1 landing page. No Brevo logo.

    Visit BrevoRead more
    Verified8 September 2026source
  • 3GetResponse

    Marketer

    £72.98
    ≈ £72.98/mo
    Monthly
    £89
    Annual (per mo)
    £72.98
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited automation workflows, advanced segmentation, ecommerce tools and abandoned cart recovery.

    Visit GetResponseRead more
    Verified8 September 2026source
  • $116.10
    ≈ £85.61/mo
    Monthly
    $129
    Annual (per mo)
    $116.10
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited automations, landing pages, forms and user seats. Sending subject to fair use.

    Visit MailerLiteRead more
    Verified8 September 2026source
  • 5Sender

    Professional

    £93.75
    ≈ £93.75/mo
    Monthly
    £93.75
    Annual (per mo)
    Same
    Subscribers
    10,000
    Emails/mo
    240,000
    AutomationLanding pagesEcommerceSMSForms

    10 user seats. Send allowance is 24x the subscriber band at every size. SMS included.

    Visit SenderRead more
    Verified8 September 2026source
  • 6Omnisend

    Standard

    $132
    ≈ £97.34/mo
    Monthly
    $132
    Annual (per mo)
    Same
    Subscribers
    10,000
    Emails/mo
    120,000
    AutomationEcommerceForms

    Send allowance is 12x your contact band. Unlimited web push.

    Visit OmnisendRead more
    Verified8 September 2026source
  • 7Drip

    Drip

    $154
    ≈ £113.56/mo
    Monthly
    $154
    Annual (per mo)
    Same
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationEcommerceSMSForms

    Every feature is included on every band. Unlimited sending up to 30,000 contacts; above that the allowance is 12 sends per contact. Up to 50 workflows.

    Visit DripRead more
    Verified8 September 2026source
  • £161
    ≈ £161/mo
    Best automation
    Monthly
    £161
    Annual (per mo)
    £161
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesEcommerceSMSFormsCRM

    Send allowance is 10x your contact band. 1 user. Standard segmentation, unlimited automation actions, landing pages.

    Visit ActiveCampaignRead more
    Verified8 September 2026source
  • 9HubSpot

    Marketing Hub Professional

    $1200
    ≈ £884.88/mo
    Monthly
    $1290
    Annual (per mo)
    $1200
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesEcommerceFormsCRM

    Full marketing automation, campaign reporting and custom objects.

    Visit HubSpotRead more
    Needs review8 September 2026source

Ranked by the effective monthly cost on your chosen billing cycle, converted to pounds where a provider quotes in another currency. Only the cheapest qualifying plan per provider is shown. Prices are the provider’s own published rate. Always confirm before buying.

Ruled out, and why

These providers have no plan that fits. Relaxing one requirement may bring them back.

Our shortlist

Who we would actually look at first for this use case. This is an editorial judgement and it is deliberately separate from the price ranking above, where the two disagree, both are shown.

  1. 1.Omnisend

    #6 on price for this preset

    Purpose-built for stores, with the broadest platform coverage and SMS on the same canvas.

    Read the full reviewVisit Omnisend

  2. 2.Drip

    #7 on price for this preset

    The strongest behavioural segmentation on store data, with every feature included on every band.

    Read the full reviewVisit Drip

  3. 3.GetResponse

    #3 on price for this preset

    Marketer tier bundles ecommerce tools and cart recovery at a materially lower price than the specialists.

    Read the full reviewVisit GetResponse

  4. 4.Moosend

    #1 on price for this preset

    The value pick: cart recovery and unlimited sending at a fraction of the specialist price.

    Read the full reviewVisit Moosend

Who this page is not for

If your catalogue is a handful of digital products, a creator-focused tool will serve you better than an ecommerce platform built around physical inventory.

Other use cases

Open this preset in the full calculator →

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.