Paid from
$39/mo
Free plan
None
Founded
2013
Based in
United States
Scores
Automation
8.5/10Strong visual builder with deep ecommerce triggers and behavioural segmentation on store events: products viewed, categories browsed, lifetime value. More flexible than Omnisend, less general-purpose than ActiveCampaign.
Ease of use
7.0/10Well-designed but assumes marketing fluency. The segmentation model is its best feature and its steepest part; getting value out requires understanding how store events map to rules.
Deliverability
7.5/10Shared IP pools with engagement-based segmentation, SPF, DKIM and DMARC support. Smaller sending volume than the largest providers here. Reflects infrastructure and policy, not a measured inbox rate.
Support
7.5/10Email and live chat on all plans with generally quick responses. No phone support. Documentation is good and the onboarding material is unusually practical.
Full pricing
Drip
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: not includedLanding pages
- Ecommerce features: includedEcommerce
- SMS marketing: includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: not includedCRM
Every feature is included on every band. Unlimited sending up to 30,000 contacts; above that the allowance is 12 sends per contact. Up to 50 workflows.
No free plan and no annual discount. 14-day trial, no card required.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 2,500 | Unlimited | $39 | no discount |
| 3,000 | Unlimited | $49 | no discount |
| 3,500 | Unlimited | $59 | no discount |
| 4,000 | Unlimited | $69 | no discount |
| 4,500 | Unlimited | $79 | no discount |
| 5,000 | Unlimited | $89 | no discount |
| 6,000 | Unlimited | $99 | no discount |
| 7,000 | Unlimited | $109 | no discount |
| 8,000 | Unlimited | $124 | no discount |
| 9,000 | Unlimited | $139 | no discount |
| 10,000 | Unlimited | $154 | no discount |
| 12,500 | Unlimited | $169 | no discount |
| 15,000 | Unlimited | $209 | no discount |
| 17,500 | Unlimited | $249 | no discount |
| 20,000 | Unlimited | $289 | no discount |
| 22,500 | Unlimited | $329 | no discount |
| 25,000 | Unlimited | $369 | no discount |
| 27,500 | Unlimited | $409 | no discount |
| 30,000 | Unlimited | $449 | no discount |
| 32,500 | 390,000 | $489 | no discount |
| 35,000 | 420,000 | $529 | no discount |
| 37,500 | 450,000 | $569 | no discount |
| 40,000 | 480,000 | $609 | no discount |
| 45,000 | 540,000 | $649 | no discount |
| 50,000 | 600,000 | $699 | no discount |
| 55,000 | 660,000 | $749 | no discount |
| 60,000 | 720,000 | $799 | no discount |
| 65,000 | 780,000 | $849 | no discount |
| 70,000 | 840,000 | $899 | no discount |
| 75,000 | 900,000 | $949 | no discount |
| 80,000 | 960,000 | $999 | no discount |
| 85,000 | 1,020,000 | $1049 | no discount |
| 90,000 | 1,080,000 | $1099 | no discount |
| 95,000 | 1,140,000 | $1149 | no discount |
| 100,000 | 1,200,000 | $1199 | no discount |
Strengths and weaknesses
What it does well
- Behavioural segmentation on store data is the best here
- All features included on every plan; pricing scales only on contacts
- Native SMS alongside email
- Strong Shopify, WooCommerce and Magento integrations
Where it falls short
- No free plan and a high entry price
- Overkill and overpriced for a plain newsletter
- Smaller integration catalogue than the larger providers
- No phone support at any tier
Integrations and support
Notable integrations
- Shopify
- WooCommerce
- Magento
- BigCommerce
- Zapier
- Stripe
Support channels
- live chat
Email and live chat on all plans with generally quick responses. No phone support. Documentation is good and the onboarding material is unusually practical.
Where Drip is a good fit
Drip compared
Affiliate disclosure