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Email King

Best for

Best platforms for sending a newsletter

A newsletter has a different cost shape from a marketing list. You mail everyone, often, and you do not need cart recovery, a CRM or SMS. What you need is a good writing experience and a bill that does not punish you for sending.

That makes send limits the thing to watch. A plan advertising 10,000 subscribers with a 10x send allowance is a weekly newsletter at best; go twice a week and you are over the line.

What we weighted

Stated up front so you can disagree with the criteria rather than only with the conclusion.
  • Monthly send allowance relative to list size
  • Cost per subscriber at 1,000 to 25,000
  • Quality of the writing and editing experience
  • Whether paid subscriptions are supported natively
  • Whether the free tier carries provider branding

Ranked by cost

10,000 subscribers mailed twice a week, 80,000 sends a month. This is the preset that exposes send caps, which is the whole point: several otherwise-cheap plans drop out here.

Cost calculator

Contacts you actually hold, after bounces.

Campaigns plus automated sends. This is what breaks plans.

Billing
Features you need

Ticking a box removes every plan that does not include it. Leave them all clear to see the full field.

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Cheapest

Kit

Newsletter

$0/mo

≈ £0/mo

Lowest effective monthly cost of every plan that meets your requirements.

Visit Kit

Best value

Moosend

Pro

$70/mo

≈ £51.62/mo

Of the plans costing up to 2x the cheapest paid option, the one with the highest capability score.

Visit Moosend

Best automation

ActiveCampaign

Starter

£127/mo

Highest automation score among plans that actually include automation on that tier.

Visit ActiveCampaign

Best free plan

Kit

Newsletter

$0/mo

≈ £0/mo

The most capable plan that costs nothing at your subscriber count.

Visit Kit
  • 1Kit

    Newsletter

    $0
    ≈ £0/mo
    CheapestBest free plan
    Monthly
    $0
    Annual (per mo)
    $0
    Subscribers
    10,000
    Emails/mo
    Unlimited
    Landing pagesEcommerceForms

    Up to 10,000 subscribers. Unlimited landing pages, forms and broadcasts, and you can sell digital products. No automation sequences, no third-party integrations, and Kit branding stays on emails.

    Visit KitRead more
    Verified8 September 2026source
  • £32
    ≈ £32/mo
    Monthly
    £36
    Annual (per mo)
    £32
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesForms

    Unlimited landing pages, forms and users. Reports kept indefinitely. Send allowance is 10x your subscriber band, with a 10,000-email floor.

    Visit EmailOctopusRead more
    Verified8 September 2026source
  • 3Brevo

    Starter

    £48
    ≈ £48/mo
    Monthly
    £53
    Annual (per mo)
    £48
    Subscribers
    Unlimited
    Emails/mo
    80,000
    SMSFormsCRM

    No daily sending cap. Marketing automation is not included on this plan. Tops out at 100,000 emails a month.

    Visit BrevoRead more
    Verified8 September 2026source
  • 4GetResponse

    Starter

    £48.38
    ≈ £48.38/mo
    Monthly
    £59
    Annual (per mo)
    £48.38
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationLanding pagesForms

    One custom automation workflow plus a welcome series. No ecommerce tools, SMS or webinars.

    Visit GetResponseRead more
    Verified8 September 2026source
  • 5Sender

    Standard

    £50.94
    ≈ £50.94/mo
    Monthly
    £50.94
    Annual (per mo)
    Same
    Subscribers
    10,000
    Emails/mo
    120,000
    AutomationLanding pagesEcommerceSMSForms

    3 role-based seats. Send allowance is 12x the subscriber band up to 50,000; above that Sender quotes the allowances shown per band, which step up in blocks.

    Visit SenderRead more
    Verified8 September 2026source
  • $70
    ≈ £51.62/mo
    Best value
    Monthly
    $88
    Annual (per mo)
    $70
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited email sends on every band. SMTP server and transactional emails included.

    Visit MoosendRead more
    Verified8 September 2026source
  • 7MailerLite

    Comfort

    $80.10
    ≈ £59.07/mo
    Monthly
    $89
    Annual (per mo)
    $80.10
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesEcommerceForms

    50 automations, 10 landing pages, 10 signup forms, 3 user seats. Send allowance is 10x your subscriber band.

    Visit MailerLiteRead more
    Verified8 September 2026source
  • 8AWeber

    Lite

    $83.33
    ≈ £61.45/mo
    Monthly
    $100
    Annual (per mo)
    $83.33
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesForms

    1 email list, 3 landing pages, 3 automations, 1 custom segment, 3 users. AWeber branding.

    Visit AWeberRead more
    Verified8 September 2026source
  • 9Omnisend

    Standard

    $132
    ≈ £97.34/mo
    Monthly
    $132
    Annual (per mo)
    Same
    Subscribers
    10,000
    Emails/mo
    120,000
    AutomationEcommerceForms

    Send allowance is 12x your contact band. Unlimited web push.

    Visit OmnisendRead more
    Verified8 September 2026source
  • 10Drip

    Drip

    $154
    ≈ £113.56/mo
    Monthly
    $154
    Annual (per mo)
    Same
    Subscribers
    10,000
    Emails/mo
    Unlimited
    AutomationEcommerceSMSForms

    Every feature is included on every band. Unlimited sending up to 30,000 contacts; above that the allowance is 12 sends per contact. Up to 50 workflows.

    Visit DripRead more
    Verified8 September 2026source
  • £127
    ≈ £127/mo
    Best automation
    Monthly
    £127
    Annual (per mo)
    £127
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesForms

    Send allowance is 10x your contact band. 1 user, limited segmentation, 5 actions per automation.

    Visit ActiveCampaignRead more
    Verified8 September 2026source
  • 12HubSpot

    Marketing Hub Professional

    $1200
    ≈ £884.88/mo
    Monthly
    $1290
    Annual (per mo)
    $1200
    Subscribers
    10,000
    Emails/mo
    100,000
    AutomationLanding pagesEcommerceFormsCRM

    Full marketing automation, campaign reporting and custom objects.

    Visit HubSpotRead more
    Needs review8 September 2026source

Ranked by the effective monthly cost on your chosen billing cycle, converted to pounds where a provider quotes in another currency. Only the cheapest qualifying plan per provider is shown. Prices are the provider’s own published rate. Always confirm before buying.

Our shortlist

Who we would actually look at first for this use case. This is an editorial judgement and it is deliberately separate from the price ranking above, where the two disagree, both are shown.

  1. 1.Kit

    #1 on price for this preset

    Built for exactly this. Unlimited sends, native paid subscriptions, and a free tier up to 10,000 subscribers.

    Read the full reviewVisit Kit

  2. 2.EmailOctopus

    #2 on price for this preset

    Among the cheapest ways to mail a large list, provided ten sends per subscriber a month is enough and you need nothing beyond sending.

    Read the full reviewVisit EmailOctopus

  3. 3.Moosend

    #6 on price for this preset

    Unlimited sends on every paid band, so send frequency never enters the pricing conversation.

    Read the full reviewVisit Moosend

  4. 4.MailerLite

    #7 on price for this preset

    The Power tier removes the send cap entirely and has the best editor of the four.

    Read the full reviewVisit MailerLite

Who this page is not for

If you mail a large list only occasionally, Brevo will almost certainly be cheaper. It charges for sends rather than subscribers, which is the opposite of what a frequent newsletter wants.

Other use cases

Open this preset in the full calculator →

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.