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Omnisend pricing and review

Omnisend is built for online stores and very little else. Product pickers, cart and browse abandonment, purchase-triggered flows and SMS all ship as standard, and the Shopify integration is the most complete here. For a non-store newsletter it is the wrong shape and the wrong price.
Visit OmnisendCompare against all 12Verified8 September 2026source

Paid from

$16/mo

Free plan

250 subs

Founded

2014

Based in

United States

Scores

These are our opinions, each with the reasoning underneath it. They never reorder the calculator. That is ranked on price alone.

Automation

8.0/10

Prebuilt ecommerce workflows (cart abandonment, browse abandonment, post-purchase, winback) that work out of the box against a connected store. Less flexible than ActiveCampaign for non-commerce logic, and better than anything else here for commerce logic.

Ease of use

8.0/10

Fast to set up if you have a Shopify or WooCommerce store: connect, pick a prebuilt flow, edit the copy. Without a store connected, much of the interface has nothing to act on.

Deliverability

7.5/10

Shared IP pools segmented by sending behaviour, SPF, DKIM and DMARC support, and automatic suppression of non-engagers on ecommerce flows. Reflects infrastructure and policy, not a measured inbox rate.

Support

8.5/10

24/7 email and live chat on every plan including free, which is rare. Higher-spend accounts get an assigned expert. Consistently rated among the best in this list.

Full pricing

Every published band, grouped by plan. Source: www.omnisend.com/pricing/ · last checked 8 September 2026.

FreeFree

Verified8 September 2026source
  • Marketing automation: includedAutomation
  • Landing pages: not includedLanding pages
  • Ecommerce features: includedEcommerce
  • SMS marketing: not includedSMS
  • Signup forms and popups: includedForms
  • Built-in CRM: not includedCRM

500 emails and 500 web push a month. Omnisend branding on emails.

SubscribersEmails/moMonthlyAnnual (per mo)
250500$0$0

Standard

Verified8 September 2026source
  • Marketing automation: includedAutomation
  • Landing pages: not includedLanding pages
  • Ecommerce features: includedEcommerce
  • SMS marketing: not includedSMS
  • Signup forms and popups: includedForms
  • Built-in CRM: not includedCRM

Send allowance is 12x your contact band. Unlimited web push.

Paying three months upfront takes 30% off those three months only; after that the monthly price shown here applies. No annual discount.

SubscribersEmails/moMonthlyAnnual (per mo)
5006,000$16no discount
1,00012,000$20no discount
1,50018,000$25no discount
2,00024,000$30no discount
2,50030,000$44no discount
3,00036,000$50no discount
3,50042,000$56no discount
4,00048,000$63no discount
4,50054,000$75no discount
5,00060,000$81no discount
5,50066,000$88no discount
6,00072,000$100no discount
6,50078,000$106no discount
7,00084,000$113no discount
9,000108,000$127no discount
10,000120,000$132no discount
10,500126,000$150no discount
11,000132,000$163no discount
11,500138,000$169no discount
12,000144,000$175no discount
12,500150,000$188no discount
13,000156,000$200no discount
13,500162,000$206no discount
15,000180,000$207no discount
16,000192,000$228no discount
17,000204,000$240no discount
18,500222,000$253no discount
20,000240,000$265no discount
21,500258,000$270no discount
23,500282,000$276no discount
25,000300,000$282no discount
26,000312,000$288no discount
27,000324,000$319no discount
28,000336,000$325no discount
29,000348,000$331no discount
30,000360,000$338no discount
31,000372,000$344no discount
32,000384,000$350no discount
35,000420,000$356no discount
37,500450,000$363no discount
40,000480,000$375no discount
45,000540,000$388no discount
50,000600,000$413no discount
55,000660,000$450no discount
60,000720,000$500no discount
65,000780,000$550no discount
70,000840,000$600no discount
75,000900,000$650no discount
80,000960,000$700no discount
85,0001,020,000$750no discount
90,0001,080,000$800no discount
95,0001,140,000$850no discount
100,0001,200,000$900no discount
105,0001,260,000$988no discount
110,0001,320,000$1040no discount
115,0001,380,000$1092no discount
120,0001,440,000$1144no discount
125,0001,500,000$1196no discount
130,0001,560,000$1248no discount
135,0001,620,000$1300no discount
140,0001,680,000$1352no discount
145,0001,740,000$1404no discount
150,0001,800,000$1456no discount

Pro

Verified8 September 2026source
  • Marketing automation: includedAutomation
  • Landing pages: not includedLanding pages
  • Ecommerce features: includedEcommerce
  • SMS marketing: includedSMS
  • Signup forms and popups: includedForms
  • Built-in CRM: not includedCRM

Unlimited emails. Advanced reporting and personalised product recommendations. The smallest Pro band is 2,500 contacts: smaller lists pay the 2,500 price.

Paying three months upfront takes 30% off those three months only; after that the monthly price shown here applies. No annual discount. SMS credits are billed separately, from $0.007 per message in the US.

SubscribersEmails/moMonthlyAnnual (per mo)
2,500Unlimited$59no discount
3,000Unlimited$70no discount
3,500Unlimited$75no discount
4,000Unlimited$80no discount
4,500Unlimited$85no discount
5,000Unlimited$90no discount
5,500Unlimited$105no discount
6,000Unlimited$115no discount
6,500Unlimited$125no discount
7,000Unlimited$135no discount
9,000Unlimited$145no discount
10,000Unlimited$150no discount
10,500Unlimited$170no discount
11,000Unlimited$190no discount
11,500Unlimited$210no discount
12,000Unlimited$242no discount
12,500Unlimited$264no discount
13,000Unlimited$288no discount
13,500Unlimited$312no discount
15,000Unlimited$348no discount
16,000Unlimited$372no discount
17,000Unlimited$373no discount
18,500Unlimited$374no discount
20,000Unlimited$375no discount
21,500Unlimited$396no discount
23,500Unlimited$398no discount
25,000Unlimited$400no discount
26,000Unlimited$425no discount
27,000Unlimited$447no discount
28,000Unlimited$473no discount
29,000Unlimited$494no discount
30,000Unlimited$497no discount
31,000Unlimited$542no discount
32,000Unlimited$544no discount
35,000Unlimited$546no discount
37,500Unlimited$594no discount
40,000Unlimited$599no discount
45,000Unlimited$648no discount
50,000Unlimited$715no discount
55,000Unlimited$784no discount
60,000Unlimited$855no discount
65,000Unlimited$928no discount
70,000Unlimited$986no discount
75,000Unlimited$1044no discount
80,000Unlimited$1102no discount
85,000Unlimited$1160no discount
90,000Unlimited$1218no discount
95,000Unlimited$1276no discount
100,000Unlimited$1334no discount
105,000Unlimited$1392no discount
110,000Unlimited$1450no discount
115,000Unlimited$1508no discount
120,000Unlimited$1566no discount
125,000Unlimited$1624no discount
130,000Unlimited$1682no discount
135,000Unlimited$1740no discount
140,000Unlimited$1798no discount
145,000Unlimited$1856no discount
150,000Unlimited$1914no discount

Strengths and weaknesses

What it does well

  • The most complete Shopify and WooCommerce integration here
  • Email, SMS and web push on a single flow canvas
  • 24/7 support on every plan, including the free one
  • Unlimited email sends on the Pro tier

Where it falls short

  • Expensive per contact compared with the generalists
  • Free plan allows only 500 emails a month
  • Poor fit for anything that is not a store
  • SMS credits are billed on top of the plan fee

Integrations and support

Notable integrations

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento
  • Wix
  • Zapier
  • Recharge

Support channels

  • email
  • live chat

24/7 email and live chat on every plan including free, which is rare. Higher-spend accounts get an assigned expert. Consistently rated among the best in this list.

Where Omnisend is a good fit

Omnisend compared

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.