Paid from
$20/mo
Free plan
Unlimited subs
Founded
2006
Based in
United States
Scores
Automation
8.5/10Workflow automation spanning marketing, sales and service objects, which is genuinely more than an email tool can do. A workflow can update a deal stage or create a task. Marketing automation itself requires the Professional tier; Starter is limited to simple sequences.
Ease of use
7.0/10Individual tools are polished and well documented. The platform as a whole is large, and the gap between what a tier includes and what the interface shows you is a persistent source of confusion.
Deliverability
8.0/10Enterprise-grade sending infrastructure with dedicated IP options, SPF, DKIM and DMARC, and automatic suppression management tied to CRM state. Reflects infrastructure, not a measured inbox rate.
Support
8.0/10Email and chat on paid tiers, phone on Professional and above, plus an extensive academy and partner network. Free tier is community and documentation only.
Full pricing
Free ToolsFree
Needs review8 September 2026source- Marketing automation: not includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: not includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
HubSpot branding on emails, forms and landing pages. No marketing automation.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| Unlimited | 2,000 | $0 | $0 |
Marketing Hub Starter
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: not includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
Send allowance is 5x your marketing contact band. Simple automation only.
Extra marketing contacts are billed in blocks on top of the plan fee. HubSpot is running a limited-time new-customer offer on Starter ($84 for the first year instead of $240); the price here is the regular one.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 1,000 | 5,000 | $20 | $20 |
| 2,000 | 10,000 | $45 | $38−16% |
| 5,000 | 25,000 | $120 | $100−17% |
| 10,000 | 50,000 | $245 | $205−16% |
Marketing Hub Professional
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: includedEcommerce
- SMS marketing: not includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
Full marketing automation, campaign reporting and custom objects.
A required one-off Professional Onboarding fee of $3,000 is not included in the monthly price. Includes 3 core seats.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 2,000 | 20,000 | $890 | $800−10% |
| 5,000 | 50,000 | $1040 | $950−9% |
| 10,000 | 100,000 | $1290 | $1200−7% |
| 25,000 | 250,000 | $2040 | $1950−4% |
Strengths and weaknesses
What it does well
- The most capable CRM here by a wide margin
- Free tier includes CRM, forms and limited email
- Marketing, sales and service share one contact record
- Enormous integration catalogue and partner ecosystem
Where it falls short
- By far the most expensive way to send email at any list size
- Marketing automation requires the Professional tier
- Contact-tier pricing escalates steeply and unpredictably
- Annual commitment and onboarding fees are common on higher tiers
Integrations and support
Notable integrations
- Salesforce
- Shopify
- WordPress
- Zapier
- Slack
- Stripe
- Zoom
Support channels
- live chat
- phone
- community
Email and chat on paid tiers, phone on Professional and above, plus an extensive academy and partner network. Free tier is community and documentation only.
Where HubSpot is a good fit
Affiliate disclosure