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Email King

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HubSpot pricing and review

HubSpot is a CRM and sales platform with marketing email attached, not an email tool with a CRM bolted on, and the pricing reflects that. Buying it purely to send newsletters is the most expensive mistake available on this page. Buying it because you need the CRM, and getting email included, is a different and often reasonable calculation. Its free tools do include marketing email, but HubSpot publishes no send allowance for them and no price for contact tiers above the included ones, so only the published tiers appear in the rate card below.
Visit HubSpotCompare against all 12Due a recheck18 September 2026source

Paid from

$20/mo

Free plan

None

Founded

2006

Based in

United States

Scores

These are our opinions, each with the reasoning underneath it. They never reorder the calculator. That is ranked on price alone.

Automation

8.5/10

Workflow automation spanning marketing, sales and service objects, which is genuinely more than an email tool can do. A workflow can update a deal stage or create a task. Marketing automation itself requires the Professional tier; Starter is limited to simple sequences.

Ease of use

7.0/10

Individual tools are polished and well documented. The platform as a whole is large, and the gap between what a tier includes and what the interface shows you is a persistent source of confusion.

Deliverability

8.0/10

Enterprise-grade sending infrastructure with dedicated IP options, SPF, DKIM and DMARC, and automatic suppression management tied to CRM state. Reflects infrastructure, not a measured inbox rate.

Support

8.0/10

Email and chat on paid tiers, phone on Professional and above, plus an extensive academy and partner network. Free tier is community and documentation only.

Full pricing

Every published band, grouped by plan. Source: www.hubspot.com/pricing/marketing · last checked 18 September 2026.

Marketing Hub Starter

Due a recheck18 September 2026source
  • Marketing automation: includedAutomation
  • Landing pages: includedLanding pages
  • Ecommerce features: not includedEcommerce
  • SMS marketing: not includedSMS
  • Signup forms and popups: includedForms
  • Built-in CRM: includedCRM

Includes 1,000 marketing contacts and one seat. Send allowance is 5x the marketing contact tier. Simple automation only.

Larger contact tiers are sold but not priced publicly. HubSpot is running a limited-time new-customer offer on Starter ($84 for the first year instead of $240); the price here is the regular one.

SubscribersEmails/moMonthlyAnnual (per mo)
1,0005,000$20$20

Marketing Hub Professional

Due a recheck18 September 2026source
  • Marketing automation: includedAutomation
  • Landing pages: includedLanding pages
  • Ecommerce features: includedEcommerce
  • SMS marketing: not includedSMS
  • Signup forms and popups: includedForms
  • Built-in CRM: includedCRM

Includes 2,000 marketing contacts and 3 core seats. Send allowance is 10x the marketing contact tier. Full marketing automation, campaign reporting and custom objects.

A required one-off Professional Onboarding fee of $3,000 is not included in the monthly price. Larger contact tiers are sold but not priced publicly.

SubscribersEmails/moMonthlyAnnual (per mo)
2,00020,000$890$800−10%

Strengths and weaknesses

What it does well

  • The most capable CRM here by a wide margin
  • Free tier includes the CRM, forms and marketing email
  • Marketing, sales and service share one contact record
  • Enormous integration catalogue and partner ecosystem

Where it falls short

  • By far the most expensive way to send email at any list size
  • Marketing automation requires the Professional tier
  • Publishes no price for contact tiers above the included 1,000, so the real cost needs a quote
  • Annual commitment and onboarding fees are common on higher tiers

Integrations and support

Notable integrations

  • Salesforce
  • Shopify
  • WordPress
  • Zapier
  • Slack
  • Stripe
  • Zoom

Support channels

  • email
  • live chat
  • phone
  • community

Email and chat on paid tiers, phone on Professional and above, plus an extensive academy and partner network. Free tier is community and documentation only.

Where HubSpot is a good fit

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.